Among Shindig’s content are reviews of specific products, such as games, comics, and collectibles. The aim of these articles is twofold:
- To provide an assessment of the strengths and flaws with the product in question, in order to inform readers about whether or not it might be of interest to them.
- To critically analyse the artistic merit of the work, exploring its relationship with the audience and with society.
These two goals are not mutually exclusive, and indeed, most reviews will cover both aspects to some extent. However, some reviews will sway more to one side or the other, and the focus of the review will be dependent on the subject. In some cases, our coverage will include multiple reviews, from multiple perspectives.
We aim to provide reviews that go beyond simple “buying advice”, but naturally, artistic and consumer merit will often overlap.
We don’t score our reviews, and never will. We believe that scores are an oversimplification of a complex assessment of the material, and that a quantitative metric for something that is fundamentally qualitative is problematic. A review is one person’s perspective of whatever is being reviewed, with numerous factors contributing to an overall impression that varies on a case by case basis. Further, a review won’t be equally applicable to everyone who reads it, depending on the qualities that they value. Something that gets a 7/10 in the reviewer’s eye might be worth 8 or 9 to some readers, and 5 or 6 to others.
Any products reviewed will be done so under the same conditions as any public access. Products will either be purchased for review the same way anyone else would do so, and in the case of games where online play is an important factor, will be reviewed in a live environment with other players who have bought the game. Our focus isn’t on getting a review out on or before launch day, but on giving the best assessment of the product that we can.
Most of our reviews will be of things purchased by the writers themselves, but we will also accept products from publishers and PR firms for the purposes of review, under the condition that they are either retail copies (either physical or digital, i.e. through a service like Comixology), or promotional copies that are identical to those that are publicly available.
All reviews will include a footnote detailing whether or not the product was supplied by a third party, and if so, who supplied it. Where hardware variances might be a factor, such as in reviews for PC or mobile games, the hardware specs will be listed, as will software version for anything that may be subject to updates.
Even in cases where a review unit or copy has been supplied, we will not discuss our reviews with developers, publishers, or PR firms, except in cases where there are factual inaccuracies that need to be addressed. We may amend our reviews from time to time, but any such amendments will always be noted and will never be at the behest of publishers.
Shindig currently does not have advertising aside from Google Ads, with almost all running costs paid for personally by the site’s management. This may change in the future, but we will never accept advertorial content, adverts will always be clearly marked, and we won’t advertise for companies that we cover on the site unless we can ensure a complete separation of advertising and editorial.